What is a travel trade show?

A travel trade show is a business-to-business fair where destinations, hotels, airlines, tour operators and tech suppliers exhibit for travel buyers, agents and media — as opposed to a consumer travel show aimed at holidaymakers.

How do I add my trade show to this calendar?

Anyone can add an event for free. Fill in the form, verify your email address and the listing goes live immediately.

Travel trade shows in the Nordics

Travel trade shows are where Nordic tour operators, agencies, hotels, destinations and airlines meet buyers face to face. This page lists every upcoming trade fair posted to the Travel News event calendar, newest dates first.

2 upcoming events

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October 2026

Sweden · Trade Fair

TUR Mässan

8–11 October 2026 at 09:00

Svenska Mässan, Göteborg

Organizer: Svenska Mässan

January 2027

Finland · Trade Fair

Matka Nordic Travel Fair

14–17 January 2027 at 10:00

Messukeskus, Helsingfors

Organizer: Messukeskus

Dates at a glance

8–11 October 2026 at 09:00TUR MässanSvenska Mässan, Göteborg, Sweden
14–17 January 2027 at 10:00Matka Nordic Travel FairMessukeskus, Helsingfors, Finland

Frequently asked questions

What is a travel trade show?: A travel trade show is a business-to-business fair where destinations, hotels, airlines, tour operators and tech suppliers exhibit for travel buyers, agents and media — as opposed to a consumer travel show aimed at holidaymakers.
How do I add my trade show to this calendar?: Anyone can add an event for free. Fill in the form, verify your email address and the listing goes live immediately.